家居用品赛道深度分析

76家上市公司 · 华师华成本管理框架
轻工制造行业其他赛道:家居用品包装印刷造纸文娱用品
76
公司数
47
评分中位
26.4%
毛利率中位
2.5%
净利率中位
94天
存货中位
23
亏损企业

赛道画像

家居用品是轻工里离消费者最近、也是被地产周期影响最深的赛道:定制家居(欧派、索菲亚、好莱客、尚品宅配)、成品家具与寝具(慕思、匠心家居、美克家居)、陶瓷卫浴(马可波罗、蒙娜丽莎、东鹏控股、箭牌家居、海鸥住工)、家居五金与晾晒(悍高、好太太、顶固集创)。毛利率中位26.4%在四赛道中最厚,但销售费率中位8.8%也最高——因为定制与成品家居本质上是零售生意,门店、经销商与线上投流一样都不能少。成本管理动作分两条线:BOM端是板材利用率、五金型材损耗与供应链集采;费用端是营销ROI与渠道结构。悍高把成本率做到62.8%(低于组中位11个百分点)拿到91分,尚品宅配销售费率21%叠加亏损只有36分,同一赛道差55分。

业务构成

定制家居、成品家具、寝具、陶瓷卫浴、家居五金、智能晾晒、户外家具

赛道内部排名

#公司代码毛利率净利率研发费率销售费率存货(天)评分等级
1悍高集团00122137.2%19.6%3.4%7.2%27天91分A
2公牛集团60319543.1%25.4%4.0%7.4%65天84分A-
3匠心家居30106139.3%25.4%4.6%3.2%86天83分A-
4马可波罗00138639.1%18.7%3.5%5.8%141天77分A-
5欧派家居60383336.2%11.6%5.3%10.1%21天74分B+
6共创草坪60509934.2%20.3%3.1%5.1%94天74分B+
7华瓷股份00121633.5%15.0%4.5%6.3%61天74分B+
8嘉益股份30100430.2%18.6%4.0%1.1%67天73分B+
9玉马科技30099338.7%20.0%3.7%6.7%204天69分B+
10艾芬达30157526.3%10.4%3.2%3.4%141天68分B+
11张小泉30105537.3%5.4%2.7%18.0%86天66分B+
12慕思股份00132351.3%10.2%4.3%30.7%41天63分B
13恒鑫生活30150124.0%12.1%2.9%2.1%73天63分B
14泰鹏智能92013222.5%6.2%3.3%3.9%140天62分B
15我乐家居60332646.3%12.0%3.1%20.5%35天62分B
16好太太60384848.8%13.2%3.1%24.8%64天62分B
17松霖科技60399233.1%7.8%9.4%3.0%94天62分B
18喜临门60300835.8%2.7%2.3%22.2%57天60分B
19西大门60515544.1%12.7%3.4%22.5%125天60分B
20太力科技30159555.9%5.9%3.4%36.7%96天60分B
21顾家家居60381632.8%8.9%1.8%17.1%61天59分B
22王力安防60526827.2%3.9%2.4%11.7%56天57分B
23乐歌股份30072927.3%3.9%3.2%14.4%44天57分B
24梦天家居60321629.1%6.0%5.2%10.3%43天56分B
25建霖家居60340825.8%8.6%5.5%4.5%90天56分B
26蒙娜丽莎00291827.3%1.3%3.4%5.7%107天56分B
27海象新材00301129.2%8.2%3.5%7.2%108天56分B
28索菲亚00257235.7%9.6%2.7%9.8%25天55分B
29东鹏控股00301230.0%5.8%3.6%11.3%140天55分B
30志邦家居60380133.2%4.7%5.0%16.0%34天54分B-
31哈尔斯00261525.3%2.2%4.2%9.7%96天54分B-
32麒盛科技60361033.5%3.5%5.3%8.5%133天53分B-
33永艺股份60360020.4%4.8%3.4%7.1%54天51分B-
34浙江永强00248918.9%8.2%2.7%5.8%101天51分B-
35致欧科技30137634.5%3.9%0.8%25.2%82天51分B-
36美新科技30158830.6%3.5%2.7%8.8%244天50分B-
37双枪科技00121133.0%0.2%2.1%23.1%104天49分C+
38富岭股份00135617.9%4.5%2.5%4.5%117天48分C+
39龙竹科技92044524.6%6.6%5.3%7.4%65天46分C+
40悦心健康00216223.4%0.6%0.6%13.1%64天46分C+
41德艺文创30064015.4%1.2%2.7%7.3%3天46分C+
42恒林股份60366118.5%1.4%1.8%7.3%105天45分C+
43瑞尔特00279024.2%1.0%5.8%13.2%69天45分C+
44雅艺科技30111333.4%2.1%2.8%21.9%132天45分C+
45趣睡科技30133621.8%9.0%2.3%10.0%20天45分C+
46梦百合60331339.3%-0.1%1.5%26.2%120天44分C
47箭牌家居00132226.0%0.7%5.2%8.7%81天44分C
48天振股份30135618.6%5.4%1.5%6.4%79天44分C
49好莱客60389831.0%0.9%5.1%14.6%93天42分C
50爱丽家居60322113.1%1.5%1.7%1.2%157天39分D+
51茶花股份60361511.5%0.5%0.7%4.6%62天39分D+
52曲美家居60381836.9%-4.4%1.9%21.8%101天39分D+
53金牌家居60318025.9%0.7%6.5%12.6%85天38分D+
54联翔股份60327236.6%-8.1%3.5%7.7%207天38分D+
55尚品宅配30061630.4%-7.0%4.9%21.0%65天36分D+
56大亚圣象00091026.7%0.3%1.6%10.3%179天35分D+
57顶固集创30074925.5%1.1%3.6%9.4%65天34分D
58美之高92076526.5%-1.4%2.4%16.9%92天31分D
59皮阿诺00285325.5%-6.8%3.2%12.7%50天30分D
60中源家居60370920.9%-1.7%1.9%16.9%65天27分D
61帝欧水华00279824.3%-23.1%4.2%8.6%115天27分D
62惠达卫浴60338524.3%-6.4%4.2%12.5%125天26分D
63江山欧派60320817.4%-12.0%3.8%7.3%42天25分D
64德力股份00257117.6%-16.4%0.7%2.0%123天25分D
65海鸥住工00208413.3%-4.5%3.3%4.3%114天24分D
66家联科技30119313.2%-2.8%2.6%5.2%102天24分D
67森鹰窗业30122720.1%-7.9%5.6%9.2%103天24分D
68丰林集团6019961.2%-7.6%0.9%0.7%123天23分D
69ST华鹏6030218.5%-62.2%3.4%2.4%131天22分D
70康欣新材600076-20.0%-102.1%2.3%2.4%3069天20分D
71菲林格尔6032263.4%-21.6%2.6%7.8%82天20分D
72*ST四通603838-3.6%-22.8%2.7%3.1%235天20分D
73德尔未来00263115.4%-18.9%2.1%13.7%129天18分D
74*ST亚振60338915.5%-10.7%1.1%9.4%258天17分D
75永安林业00066311.4%-29.3%0.6%3.2%635天14分D
76美克家居6003377.3%-80.5%3.5%37.2%164天12分D

赛道标杆

评分91 · 毛利率37.2% · 净利率19.6% · 研发率3.4%
评分84 · 毛利率43.1% · 净利率25.4% · 研发率4.0%
评分83 · 毛利率39.3% · 净利率25.4% · 研发率4.6%

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免责声明:本报告基于上市公司公开年报数据,采用华师华成本管理框架进行分析,仅供成本管理研究参考,不构成任何投资建议。数据可能存在滞后或偏差,请以公司公告为准。
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